👉 How to Close Deals with DEEP Customer Psychology

"Seller psychology is everything... Billion dollar deals [on Wall Street] are 90% math... and only 10% around psychology... But $1-5 million deals are 90% psychology." -Carl Allen, Dealmaker Wealth Society & Business Acquisition Summit Keynote Speaker

I love that quote from Carl because whether you're trying to close a client, sell a product, or acquire a small(ish) business from an owner...

The person on the other side of the table is always making more of an emotional decision than a logical one. So, if you don't understand their psychology at a deep level, you're flying blind.

So, where do you start?

Today, I want to share with you one of the most powerful exercises I use in my own marketing — and I believe it can be a game-changer for you, too:

The Client Avatar: Your Secret Weapon

In the art & science of direct-response marketing, we have a tool called a Client Avatar (sometimes called a buyer persona or customer profile)…

Continue reading the full email I wrote for our Acquiring & Exiting Newsletter 👉 How to Close Clients & Acquisition Deals with DEEP Psychology

Michael McGovern

The Wildman Path

Who I am and how I work:

I'm an ex-filmmaker turned direct-response marketing strategist who co-founded the Business Acquisition Virtual Summit...

I’ve worked with 7 and 8-figure companies in different niches, from financial publishing to online education to eCommerce to health & wellness.

Now, I help entrepreneurial businesses unlock hidden growth with campaigns that actually sell & drive real enterprise value — using Hollywood storytelling techniques and deep buyer psychology.

Primarily, I work in one of three ways:

1. Creative strategy, full-stack marketing execution, and/or copywriting for companies ready to scale with a LOWER cost per customer acquisition (CPA) and a HIGHER average order value (AOV) & lifetime customer value (LTV)

2. Equity “growth partnerships” where I bring an owner’s mindset to your long-term growth as we prepare for an exit in 1-3 years, together…

3. Full acquisitions of $1-10M businesses as an investor alongside my experienced M&A team with 20+ deals under its belt.

Behind the business stuff — I'm a former digital nomad now resettled back in my hometown of San Diego, California, a lapsed Jiu Jitsu blue belt, a student of Portuguese (because of my Brazilian wife), and a newly minted Dad of the world's cutest baby boy.

To get in touch, simply reply to this email with the word "GROWTH” now. Feel free to add extra info if you’d like, but sending that word will help get the convo started.