These 2 Ladies Just Made 1 BIG Business Pivot (Smart Move)

Two of the biggest names in the business education/ M&A space - Leila Hormozi & Codie A. Sanchez - recently pivoted to focus on ONE big thing for growth...

And I believe it's a smart move for one important reason...

Can you guess what it is?

👉 MEDIA

Last year, Codie hired a new President for Contrarian Thinking named Marc Hustvedt. Marc was the former President of the largest online content creator, Mr. Beast...

And this year, Leila stepped down as the CEO of Acquisition(dot)com's portfolio of companies to lead their new media division to create "The Disney of Business."

So... why?

Why did they both - running their own separate companies - come to the same conclusion?

I believe it's this:

MEDIA IS THE TOP OF THE MARKETING FUNNEL FOR THE ENTIRE WORLD.

If you can catch and keep eyeballs, you get to call the shots...

You get to:

• Grow your audience

• Promote yourself & your business(es) to your audience

• And charge others to promote themselves to your audience

The biggest media companies in the world are expert ENTERTAINERS & STORYTELLERS...

It's rare to find someone who will spend 1 minute watching an ad...

But people will spend BIG money to watch movies or visit amusement parks.

Entertainment and content isn't going anywhere...

And with the advancement of AI, it's a good hedge against the commoditization of services.

When people know you, your content, and your brand through a smart, vertically integrated media strategy...

You control your buyer's journey from the start.

-Michael

The Wildman Path

Who I am and how I work:

I'm an ex-filmmaker turned direct-response marketing strategist who co-founded the Business Acquisition Summit (the premier virtual M&A event for entrepreneurs)...

I’ve worked with 7-and 8-figure companies in different niches like financial publishing, precious metals, online education, business coaching, real estate, eCommerce, and health & wellness.

Now, I help entrepreneurial businesses unlock hidden growth with campaigns that actually sell & drive real enterprise value — using Hollywood storytelling techniques and deep buyer psychology.

I work in one of three ways:

1. Creative strategy and/or copywriting for companies ready to grow via marketing that pays for itself [driving a LOWER cost per customer acquisition (CPA)… and a HIGHER average order value (AOV) and lifetime customer value (LTV)]

2. Equity “growth partnerships” where I bring an owner’s mindset to your long-term growth as we prepare to win back your time & freedom via an exit (either of the day-to-day operations or of the business fully) in 1-3 years, together

3. Full acquisitions of $1-10M businesses as an investor alongside my experienced M&A team at Relentless Growth Group

Behind the business stuff — I'm a former digital nomad now resettled back in my hometown of San Diego, California, a lapsed Jiu Jitsu blue belt, a student of Portuguese (because of my Brazilian wife), and a newly minted Dad of the world's cutest baby boy.

To get a conversation started with me, simply reply to this email with the word "GROWTH” now. Feel free to add extra info/ context if you’d like.